In this hands-on workshop, we’ll discuss insights and techniques for building a nimble, effective and user-centred product team—a team that designs and builds great products for a global audience. We’ll take you behind the scenes at Optimal Workshop to discuss what a Minimal Viable Product really is, and—the hard part—what to do once you’ve got one.

I’ll take you through our design and development process and how we ensure that our Better Experience Bureau is an integral part of this process. We’ll discuss the importance of design in every aspect of the work you do, and how the subtleties of user experience can make or break a business from the inside or out.

We’ve pulled together concepts from the Lean Startup movement, Agile UX, and waterfall methodologies to give you a grab-bag of tools to take with you back to your teams. And we’ll give you some tips on how to communicate your ideas clearly.

When we say ‘hands-on’, we mean it. You’ll get time to brainstorm and discuss how these insights could help you achieve your own particular goals, and solve your own unique challenges. And we'll encourage everyone to share their own insights as well.